The dynamics of persuasion : Communication and attitudes in the 21st century / Richard M. Perloff.
Material type:
TextSeries: Communication series. Communication theory and methodologyPublication details: New York : Routledge, 2010.Edition: 4th edDescription: xvi, 425 p. : ill. ; 24 cmISBN: - 9780415805674 (hbk)
- 0415805678 (hbk)
- 9780415805681 (pbk)
- 0415805686 (pbk)
- 9780203870327 (ebk)
- 0203870328 (ebk)
- 153.8/52 22
- BF637.P4 .P4P39 2010
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | Kenya Military Academy | BF637.P4 .P4P39 2010 (Browse shelf(Opens below)) | Available | KMA008668 | |
| Book | Kenya Military Academy | BF637.P4 .P4P39 2010 (Browse shelf(Opens below)) | Available | KMA004038 |
Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008.
Includes bibliographical references and indexes.
Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns.
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