Marketing management and strategy 4th edition (Record no. 3792)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100714s9999 xx 000 0 und d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | class no.658.8DOY. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doyle,Peter |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management and strategy 4th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Date of publication, distribution, etc. | 2006 |
| Name of publisher, distributor, etc. | Prentice Hall, London |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Number of part/section of a work | 14609 |
| 500 ## - GENERAL NOTE | |
| General note | 0 |
| 500 ## - GENERAL NOTE | |
| General note | 1 copy on shelf no.4 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing management and strategy 4th edition.A practical management guide to the latest ideas in marketing and strategy.Gives practical,step by step guides to developing a marketing strategy,making pricing decisions and developing advertising and communications plans. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| National Defence College (NDC) Library | National Defence College (NDC) Library | 07/14/2010 | HF5415 .D753 2006 | 6997/08 | 07/14/2010 | 01/28/2023 | Book |