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Business marketing management : a strategic view of industrial and organizational markets .

Hutt,Michael D.

Business marketing management : a strategic view of industrial and organizational markets . - 5th ed. - Fort worth,Philadelphia : The Dryden press/A Harcourt Brace college , 1995. - xxvi,757p.;25cm.

N

ISBN: 0030949181

Subjects--Topical Terms:
1. Industrial marketing -management 2.Industrial marketing

Subjects--Index Terms: Y

LC Class. No.: HF5415.13 / .H85

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Business marketing management : a strategic view of industrial and organizational markets .