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Marketing management : text cases . An Indian perspective

Varshney, R. L.

Marketing management : text cases . An Indian perspective - 3rd rev. ed. - Daryaganj, New Delhi: Sultan Chand & Sons, 2005. - xxvi, 1185p.:

Includes index.

ISBN: 9788180545894

Subjects--Topical Terms:
Marketing management
Marketing management

Subjects--Geographic Terms: --case studies.

LC Class. No.: HF5415.13 / .V37

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Marketing management : text cases . An Indian perspective