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Customer relationship management: concepts and technologies.

Buttle, Francis

Customer relationship management: concepts and technologies. Francis Buttle - 2nd ed. - India: Elsevier, 2009. - xix,500p.:

ISBN: 9788131219850 1856175227

Subjects--Topical Terms:
Customer relationship
Relationship marketing
Customer relations
Customer services--management

Subjects--Index Terms: Y

LC Class. No.: HF5415.5 / .B88

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Customer relationship management: concepts and technologies.