The dynamics of persuasion : communication and attitudes in the 21st century /
Perloff, Richard M.
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 3rd ed. - New York : Lawrence Erlbaum Associates, c2008. - xvii, 563 p. : ill. ;
9780805863604 (alk. paper) 0805863605 (alk. paper)
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
BF637.P4 / P39 2008
153.8/52
The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. - 3rd ed. - New York : Lawrence Erlbaum Associates, c2008. - xvii, 563 p. : ill. ;
9780805863604 (alk. paper) 0805863605 (alk. paper)
Persuasion (Psychology)
Mass media--Psychological aspects.
Attitude change.
BF637.P4 / P39 2008
153.8/52