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Public relations strategy /

Oliver, Sandra.

Public relations strategy / Sandra Oliver. - 2nd ed. - London ; Philadelphia : Kogan Page, 2007. - xiv, 146 p. : ill. ; 24 cm. - PR in practice series .

"CIPR".

Includes bibliographical references (p. 135-142) and index.

ISBN: 9780749448653 0749448652

LCCN: 2006034169

Subjects--Topical Terms:
Public relations.

LC Class. No.: HD59 / .O45 2007

Dewey Class. No.: 659.2

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Public relations strategy /