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Marketing : creating value for customers /

Churchill, Gilbert A.

Marketing : creating value for customers / Gilbert A. Churchill - Burr Ridge, Ill. : Irwin, 1995. - xxxii, 703 p. : col. ill., col. maps ;

Includes bibliographical references (p. 655-674) and indexes.

ISBN: 0256125392 0256173672

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .C48 1995

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Marketing : creating value for customers /