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Principles of marketing /

Kotler, Philip.

Principles of marketing / Philip Kotler. - Englewood Cliffs, N.J. : Prentice-Hall, 1980. - 728 p. : ill. ;

Includes bibliographical references and indexes.

ISBN: 0137015577

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K68

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Principles of marketing /