Marketing /
Bovée, Courtland L.
Marketing / Courtland L. Bovée - 2nd ed. - New York : McGraw-Hill, 1995. - xxiv,721p.: col. ill., col. maps ; - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070068798
Marketing.
HF5415 / .B68 1995
Marketing / Courtland L. Bovée - 2nd ed. - New York : McGraw-Hill, 1995. - xxiv,721p.: col. ill., col. maps ; - McGraw-Hill series in marketing .
Includes bibliographical references and indexes.
0070068798
Marketing.
HF5415 / .B68 1995