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Marketing management /

Kotler, Philip.

Marketing management / Philip Kotler - 12th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2006. - xxxix, 729p.: col. ill. ;

Includes bibliographical references and index.

ISBN: 0131457578

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .K68 2006

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Marketing management /