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The elements of marketing /

Morden, A. R.

The elements of marketing / [by] A. R. Morden, - 3rd ed. - London: DP publication Ltd, 1993. - vii, 434 p. incl. forms, diagrs. 24 cm.

ISBN: 1858050545

LCCN: 46008205

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M 1994

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The elements of marketing /