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The market research toolbox : a concise guide for beginners /

McQuarrie, Edward F.

The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. - 2nd ed. - Thousand, Oaks, Calif. : Sage Publications, c2006. - xvi, 205 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 1412913187 (cloth) 1412913195 (pbk.)

LCCN: 2005006695

Subjects--Topical Terms:
Marketing research--Methodology.

LC Class. No.: HF5415.2 / .M383 2006

Dewey Class. No.: 658.8/3

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The market research toolbox : a concise guide for beginners /