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Managing services : marketing, operations, and human resources /

Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock. - 2nd ed. - Englewood Cliffs, N.J. : Prentice Hall, 1992. - xvi, 472 p. : ill. ;

Includes bibliographical references and index.

ISBN: 0135447011 0135615720

Subjects--Topical Terms:
Service industries--Management.

LC Class. No.: HD9980.5 / .M36 1992

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Managing services : marketing, operations, and human resources /