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Business marketing management : a strategic view of industrial and organizational markets /

Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt - 5th ed. - Fort Worth : Dryden Press, 1995. - xxvi, 757 p. : ill. ;

Includes bibliographical references and indexes.

ISBN: 0030949181

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .H88 1995

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Business marketing management : a strategic view of industrial and organizational markets /