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Theories of mass communication /

De Fleur, Melvin Lawrence, 1923-

Theories of mass communication / Melvin L. De Fleur, Sandra Ball-Rokeach. - 3d ed. - New York : D. McKay Co., c1975. - xv, 288 p. : ill. ; 21 cm.

Includes bibliographical references and index.

ISBN: 067930293X

LCCN: 76354167

Subjects--Topical Terms:
Mass media--Social aspects.

LC Class. No.: HM258 / .D35 1975

Dewey Class. No.: 301.16

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Theories of mass communication /