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The customer learning curve : creating profits from marketing chaos /

Hellman, Karl.

The customer learning curve : creating profits from marketing chaos / Karl Hellman, Ardis Burst. - Chicago, Ill. : Mason, Ohio : American Marketing Association ; Thomson/South-Western c2004. - xii, 210 p. : ill. ; 24 cm.

Includes bibliographical references (p. 199-201) and index.

ISBN: 0324226675

LCCN: 2003041799

Subjects--Topical Terms:
Marketing.
Consumer behavior.
Customer relations.
Learning curve (Industrial engineering)

LC Class. No.: HF5415 / .H3745 2004

Dewey Class. No.: 658.8/342

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The customer learning curve : creating profits from marketing chaos /