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The invisible grail : in search of the true language of brands /

Simmons, John, 1948-

The invisible grail : in search of the true language of brands / John Simmons. - London : Texere, 2003. - xiv, 224 p. : ill. ; 21 cm.

Includes index.

ISBN: 158799156X

LCCN: 2004300336

Nat. Bib. No.: GBA3-Z9240

Subjects--Topical Terms:
Brand name products.
Brand loyalty.

LC Class. No.: HD69.B7 / S57 2003

Dewey Class. No.: 658.8343

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The invisible grail : in search of the true language of brands /