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Introducing public relations : theory and practice /

Butterick, Keith.

Introducing public relations : theory and practice / Keith Butterick. - Los Angeles : SAGE, 2011. - xiii, 228 p. ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781412921145 9781412921152 (pbk.)

LCCN: 2009928025

Subjects--Topical Terms:
Public relations--Great Britain.
Public relations.

LC Class. No.: HD59.6.G7 / B98 2011

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Introducing public relations : theory and practice /